Two-Day EMV Industry Panel and “Hands On” Training Workshop Provides Business Assessment, Analysis and Implementation for EMV in USA 

LOS ANGELES, Calif., September 12, 2012 – -U.S. based EMV Academy, America’s EMV Chip and Pin Migration Experts, and renowned payment industry experts Edgar, Dunn & Company and SCIL, announced today a two day industry workshop that makes the business case for EMV chip and pin adoption and implementation in the United States.

What:             EMV – Making the Business Case

When:             December 10 & 11, 2012

Where:           Hyatt Champion Resort, Indian Wells, CA

The two-day EMV industry workshop will take place at the Hyatt Champions Resort, Indian Wells, California on December 10 and 11.  An industry panel spearheaded by key industry EMV organizations, including the top four payments associations, issuers and acquirers will kick off two days of business workshops.  Day one will focus on business issues, decision-making and assessment. Day 2 will cover EMV implementation. The event will also include two industry led business panels, one covering roadmap timeframes and challenges and the other featuring a discussion around debit PIN network challenges.

“Recently, there have been a number of structural changes impacting the EMV business case for the US, including: the majority of the world’s payment markets have committed to EMV, the costs associated with key elements of the investment required are decreasing, the advent of new mobile technologies and the announced EMV roadmaps from the major payment brands.  As a result, the business case for EMV in the US should be assessed in a new light,” noted Jane Cloninger, Edgar, Dunn & Company.  “The Indian Wells workshop will provide this much needed assessment as well as provide an approach for your institution to evaluate your individual business case.”

“Even though American Express, Discover, MasterCard, and VISA announced their respective EMV migration roadmaps sometime ago, there is still a tremendous degree of business uncertainty among U.S. card issuers, acquirers and merchants,” stated Chalmers.  “Stakeholders are just now starting to understand the demands of the EMV migration roadmaps. We want to start to remove that uncertainty with “hands on” business and technical education that makes for a speedier and more effective migration effort for all.”

“This is a first of its kind workshop in the United States, which will address critical business challenges and key implementation strategies,” commented Mansour Karimzedah, Managing Director of SCIL. “Attendees will leave the event with the clearer understanding of what is needed to realize the cost, security and revenue impacts of the U.S. adopting EMV.”

About the Event:

To register click HERE.  For more information call Stewart Chalmers at 818-681-3588 or [email protected]

Event Agenda:

1st Day Course Outline
Background: EMV Defined
The Approach: An Overview for Credit, Debit and ATM Conversion in the US

  • The Benefits:
    • Fraud:  A review of fraud in the US
    • Additional Quantifiable Benefits including PCI, chargeback reduction and other tangible benefits
    • Innovation and the Intangible Benefits
  • The Costs:
    • Cards and Terminals
    • Systems Costs
    • Other Costs including operations, training, marketing and other costs
    • Liability Shift
  • The Rollout:  How rollout strategies impact the business case

Results – The Business Case for the US Market

  • The Industry View
  • Case Studies for Likely Scenarios

2nd Day Course Outline

  •  Standard Payment Systems Model
  • International Payment Schemes/Associations
  • Existing Magnetic Stripe Technologies.
  • EMV Technology & Standards Overview
  • EMV Market Overview
  • EMV Impacts on Payment Systems Components.
  • Chip Technology Opportunities for other Apps.
  • Discuss Business Plans for EMV Implementation (Stakeholders, Budgets, potential delays …etc.)
  • Discuss EMV Migration Strategies
  • Market dynamics, convergence of EMV, NFC and Mobile Payments driving migration in the USA.

Who Should Attend?

  • C-Level Executives, CEO, CFO, COO
  • Business Managers
  • Operations Managers
  • Sales and Marketing Managers

About EMV Academy

EMV Academy, America’s EMV migration experts, is a U.S. based EMV training and technical consultancy organization headquartered in Los Angeles, California.  EMV Academy provides EMV training, EMV migration, compliance, documentation and knowledge across the contact, contactless and mobile NFC payment markets. Through its preferred partner network, EMV Academy offers client’s access to the latest EMV products and technologies.  To learn more or schedule and customize a workshop, visit or contact [email protected]

About  Edgar Dunn & Co.

Edgar, Dunn & Company (EDC) is an independent strategy consulting firm with a team composed of seasoned professionals who take a highly pragmatic approach to client issues and deliver analysis that is solidly grounded by experience and know-how. EDC provides both strategic advice and the business services required to translate that advice into action.

EDC is recognized among the world’s pre-eminent experts in the payments industry. Additional areas of expertise include new financial services channels, technologies and markets, retail financial services, and e-business.  Established in 1978 in the United States, EDC has expanded to meet the needs of our increasingly global client base. Today the company serves clients in more than 35 countries on six continents from offices in San Francisco, Atlanta, London, Sydney, Frankfurt and Paris.   For more information, please visit or contact [email protected]

 About SCIL

Based in New York and Toronto, SCIL is a consultancy and software solutions provider with specialist expertise in EMV credit/debit smart card solutions, Payment transaction processing systems, mobile payments and enterprise security, addressing the financial, healthcare and transportation markets.  SCIL services and solutions include EMV training workshops, EMV transaction processing software applications and consultancy.  For more information, visit  or contact [email protected].